Brand identity designed to live on a storefront
1 team
for brand, design, and the platform it runs on
18 years
building for commerce brands
0
handoffs between your brand and your build
Positioning, visual identity, and brand systems built for where your brand actually works: product pages, checkouts, packaging, and everything between the click and the doorstep.
Most brand identities die on contact with a webshop
In isolation
A beautiful brand book meets a product grid, a filter sidebar, and a checkout form, and quietly gives up. The logo survives; the feeling doesn't. That's what happens when brand is designed in isolation from the place customers actually meet it.
From the storefront
Commerce branding starts from the storefront and works outward: an identity built to perform where buying happens.
What we create
Brand positioning
What you stand for, whom you serve, and why you're chosen, sharpened into language your whole company can use.
Visual identity
Logo, typography, color, and imagery direction designed to hold up at every size from favicon to billboard.
Commerce-ready brand systems
Guidelines that cover the real surfaces: product pages, emails, packaging, POS screens, not just letterheads.
Brand voice
Tone and copy principles for product descriptions, checkout microcopy, and customer communication.
Rebrand for replatform
Migrating platforms is the natural moment to sharpen the brand. We design both moves as one.
Design tokens for developers
The identity delivered as a working design system, colors, type, and components your storefront actually uses.
Brand and build, from the same hands
When the same team shapes the identity and engineers the platform, nothing gets lost in the handoff — because there is no handoff.
Eighteen years
Building storefronts for premium brands, the kind where the brand is the product experience.
What it taught us
Exactly where identities break in commerce:the grid, the checkout, the transactional email nobody designed.
Four steps
Architecture audit
Systems, constraints, and buyer flows mapped before any code.
Platform design
Data models, integrations, and what launches first, decided together.
Build
Short cycles with working software you can test from week one.
Ongoing partnership
The platform keeps evolving after launch. Ten years with our longest client.
The storefront keeps brand promises. A pure brand studio gives a PDF; we provide an identity, design tokens, components, and a storefront, all from one accountable team. It pairs with Commerce Design for interface work and replatforming when needed.
Here's what clients say about us
CTO, Buzz Copenhagen
Emma Arfelt
FAQ
Business DeveloperAlan Haining
Hi, I'm Alan. I read every message that comes through here and reply myself.