From a white-label app to a platform they own

Company
Buzz CPH
Industry
FAST-CASUAL RESTAURANTS
Headquarters
Copenhagen, Denmark
Links
buzzcph.com

Services provided

/ 01 /

Solution architecture

/ 02 /

Custom Medusa development

/ 03 /

Mobile app (React Native)

/ 04 /

Multi-brand platform design

BUZZ CPH is a multi-brand fast-casual restaurant group founded in 2016 by former Michelin chef Rasmus Oubæk and CEO Christian Brandt. It runs Jagger, Otto, and Ritta across 40+ locations in greater Copenhagen, with an existing ordering app used by around 170,000 customers.

brands

locations

Medusa

React Native app

The Challenge

BUZZ ran its ordering on a white-label app (Heaps) with no in-house control. Every change required a third-party vendor, the platform offered no loyalty or CRM, and managing 40+ locations across three brands was getting harder.

The Solution

Agilo delivered in phases. First, a unified multi-channel commerce platform: a migrated and enhanced web shop with a single backend across B2C and B2B, multi-warehouse inventory, and real-time sync. Then a custom iOS POS, built from scratch in React Native and integrated with the same Medusa backend for a brand-consistent in-store experience. Since then, we have stayed on for ongoing development, upgrades, and strategic guidance.

We needed a partnership with flexibility and the chance to scale together, while gaining full control of our ordering platform.

00:00 / --:--

What we built?

A custom multi-brand ordering platform and app, built on Medusa.

01 / Ownership

Your commerce core stays yours

Medusa keeps catalog, orders, customers, and workflows in infrastructure you control instead of a rented black box.

02 / Flexibility

Custom flows without platform fights

B2B pricing, marketplaces, rentals, omnichannel POS, and ERP syncs can be shaped around the business instead of forced into templates.

03 / Scale

A clean base for long partnerships

The stack is modular enough to launch the first version quickly and keep improving it for years without rebuilding the foundation.

Results

/ 01 /

Full ownership of the ordering platform

/ 02 /

Loyalty and CRM for 170k existing users

/ 03 /

Three brands and 40+ locations, one backend

/ 04 /

Clean integrations with delivery, payments and kitchen

/ 05 /

New features shipped without vendor approval

/ 06 /

Customer relationship kept in-house

Everyone on the team feels valued, supported, and empowered, and that translates directly into the quality of the work.

CTO @

Emma Arfelt

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