From SaaS limits to a high-performance storefront

Company
Palmes
Industry
Tennis-inspired menswear
Headquarters
Copenhagen, Denmark
Links
palmes.co

Services provided

/ 01 /

Custom Medusa development

/ 02 /

Headless storefront (Next.js)

/ 03 /

Multi-market commerce

/ 04 /

Performance engineering

Palmes Tennis Society is a contemporary Copenhagen menswear label rooted in tennis culture, founded in 2021 by Nikolaj Hansson. It has grown fast through premium retailers and its own flagship, with a brand built on clean design and eco-friendly materials.

Faster page loads

99.9%

Uptime since launch

Medusa

Next.js storefront

The Challenge

Palmes was growing fast and hitting the limits of its existing platform: performance issues on mobile, no room for brand-specific customization, and friction expanding into new markets.

The Solution

A unified commerce platform connected Tekla's B2C and B2B operations, multi-warehouse inventory, and a custom iOS POS into one retail system.

We needed a platform that could match the quality and aesthetic of our brand while supporting rapid growth across multiple markets.

00:00 / --:--

What we built?

A headless storefront on Medusa and Next.js, built for performance and multi-market growth.

01 / Ownership

Your commerce core stays yours

Medusa keeps catalog, orders, customers, and workflows in infrastructure you control instead of a rented black box.

02 / Flexibility

Custom flows without platform fights

B2B pricing, marketplaces, rentals, omnichannel POS, and ERP syncs can be shaped around the business instead of forced into templates.

03 / Scale

A clean base for long partnerships

The stack is modular enough to launch the first version quickly and keep improving it for years without rebuilding the foundation.

Results

/ 01 /

3x faster page load times

/ 02 /

Significant reduction in cart abandonment

/ 03 /

Expansion into Europe and North America

/ 04 /

Improved conversion across categories

/ 05 /

99.9% uptime since launch

/ 06 /

Freedom to launch collabs like ATP and Sperry

Agilo's highly successful fine-tuning of the web shop saw real financial results. The strategic collaboration between Palmes and Agilo not only yielded immediate benefits, but also laid a strong foundation for continued growth and innovation.

Founder @ Palmes

Nikolaj Hansson

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